217: How to Work Less and Earn More Using the 80/20 Rule with Perry Marshall | Bigger Pockets Podcast

Every day, our lives are consumed by things that simply don’t amount to much. In fact, most of your successes will come from a very small percentage of your activities. That’s the basic concept of the 80/20 rule, and today’s guest is one of the world’s foremost experts on using the 80/20 rule in business! Today’s guest is Perry Marshall, author of 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making MoreE, and on today’s fascinating show, Perry dives into how to use this principle to work less and achieve more. And don’t miss the fascinating discussion on how to make $10,000 an hour; if you’ve never heard this concept before, it’s about to blow your mind (and business) into the stratosphere!
In This Episode We Cover:

Perry’s background and how he got into marketing

How he stumbled upon the 80/20 principle

Why it’s alright to let go of tenants causing you issues

The 80/20 inside the 80/20

How this affects investors with rental properties

What we can learn from the “principle of the 2700 espresso machine“

The most important thing in direct mail marketing

The 5 qualifiers you should know when selling

What to consider about the concept of retargeting

How to handle a bad response rate

A tip to help you make $10,000 an hour

Why you should say no to a lot more things

How to differentiate the $10 an hour job from the $10,000 an hour job

And SO much more!

Links from the Show

BiggerPockets Forums

Upwork

Books Mentioned in this Show

80/20 Sales and Marketing by Perry Marshall

Ultimate Guide to Google AdWords by Perry Marshall

Ultimate Guide to Facebook Advertising by Perry Marshall

The 80/20 Principle by Richard Koch

The Star Principle by Richard Koch

The Book of Proverbs

Tweetable Topics:

“80/20 is everywhere.” (Tweet This!)

“We can fix so many problems by doing so little.” (Tweet This!)

“Half of what you are doing right now you shouldn’t be doing.” (Tweet This!)

Connect with Perry

Perry’s Personal Website

Get his book

80/20 Curve

Perry’s Twitter Profile

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