81: Generating Real Estate Leads Through Direct Mail with Michael Quarles | Bigger Pockets Podcast

Today on the BiggerPockets Podcast we are excited to welcome back Michael Quarles to the show. Several weeks ago we talked with Michael about his story and spent most of the show discussing the topic of negotiation, never getting to one of the most important topics we wanted to discuss with Michael: marketing. Specifically, Michael is a wealth of knowledge on all things involving direct mail, so today we’re going to tap into that knowledge.
Today, Michael is going to teach you everything you need to know to get started in successful direct mail marketing and attract leads that no one else can get. We cover everything from market research to creating a call-capture system and everything in between. This show will go down in the history of BiggerPockets as one of the most actionable shows to date!
In This Show, We Cover:

The ins and outs of whole-tailing

Everything you ever wanted to know about direct mail

The beauty of controlling who calls you through direct mail

How to start marketing even if you only have $500

What to do in the face of rejection

How much does a starter marketing budget cost?

How BiggerPockets is like a beautiful woman

How to do your market research 

Softwares that tell you what houses in your market have equity

What filters to set in terms of lead generation

Probate vs. absentee owners

How to generate leads from bandit signs without EVER using them

The 5 different types of direct mail

The importance of using multiple types of mail

Hand-written font vs. actual writing 

The biggest mistake people make in direct mail

How many times should you repeat a mail sequence?

The importance of setting up your call capture system

How to memorize scripts

and much, much more!

Links Mentioned

BP Podcast 077: Negotiating Your Way to 1000 Wholetail Real Estate Deals with Michael Quarles

How to Write the Perfect Elevator Pitch in Under 10 Minutes!

Tweetable Topics

“I’m not a passive income earner, I’m a massive income earner.” (Tweet This!)

“People don’t buy what you sell, they buy who you are.” (Tweet This!)

Connect with Michael

Michael’s BiggerPockets Profile

Michael’s Website: link

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