How to Get Sellers to Say YES (Real Estate Negotiation 101) | Bigger Pockets Video

Episode #525

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Want to learn the secret to snagging rentals below market value? Every successful investor has this one crucial skill, and it’s often the difference between getting the door shut in your face and coming away with a discounted property. Even rookies can learn this skill, and today, we’re bringing on a pro to show you how!

Welcome back to the “Real Estate Rookie” podcast! Today, we’re joined by J Scott, who delivers a masterclass on real estate negotiations with sellers, agents, contractors, vendors, and anyone else you encounter in your real estate investing journey. In this episode, J will show you the best way to sharpen your negotiation skills, the questions that will help you determine a seller’s motivation, and how to stand out to sellers in a competitive housing market.

But that’s not all. If you’ve ever wondered where you should set your starting offer and how to get over your fear of insulting the seller with a “lowball” bid, J’s got the answers. Better yet, he’ll show you how to do this without creating any kind of animosity between you and the seller. In fact, he’ll share how you can do the exact opposite by building rapport and creating a win-win for both sides!

00:00 Intro
00:37 Negotiations 101
04:24 Why Negotiation Matters
08:00 BEST Negotiating Tactics
15:45 How to Sharpen Your Skills
21:34 Making “Lowball” Offers
28:00 Questions to Ask Sellers
35:36 How to Stand Out in 2025
38:24 When to End Negotiations
40:44 Connect with J!