Amazon Brushing Scams | Clark Howard Video
Third-party online sellers engage in “brushing” scams in an attempt to raise product ratings on websites such as Amazon. The seller pays a third party to purchase their products through fake buyer accounts they’ve created.
After the purchase, the item gets delivered to a real address. Then the seller can write a positive review of their own product from the fake Amazon buyer account.
Reviews are hugely important to any seller on Amazon. The more reviews a particular product has and the better the reviews are, the higher the product will rank in Amazon’s algorithm. That means more exposure for that product which potentially leads to more sales.
In addition, sellers who engage in brushing scams sometimes write what are called “verified purchase reviews.” Anyone with an Amazon account can write a review for any product, but verified purchase reviews rank higher in the algorithm. And Amazon gives reviews that verified label only if it confirms that the product was bought at full price from the reviewer’s account.
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