#92 If I Wanted To Become A Millionaire Creator In 2025, This Is What I’D Do | Codie Sanchez Podcast

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I sat down with my friend Jon Youshaei ( @youshaei ) to get real about what it takes to build content that actually drives business. We dug into how I face down public speaking fears, deal with critics, and why showing both the grit and the glam is essential. I also shared exactly how I make money—through my holding company of “boring” businesses, my media brand, and investments—plus the systems I use to scale it all. We talked deal-making, financial literacy as a moat, and the responsibility creators have to tell the truth. If you’re serious about building wealth and not just followers, this episode is for you.

00:00 Introduction
00:02 Navigating the World of Business Content
00:23 Overcoming Fear and Criticism
01:27 The Concept of 'Show Don't Tell'
02:41 The Moment of Realization
03:01 Curiosity and Financial Literacy
03:31 Changing the Investment Landscape
06:48 The Importance of Processes and Systems
12:38 Creating High-Quality Content
14:47 Repurposing Content and Finding Viral Moments
20:08 Building a Community with Cult Sayings
22:36 Consistency in Personal and Professional Identity
23:00 Building a 21st Century Media Company
24:31 Breaking Down Income Streams
29:05 The Challenges of Brand Deals
32:55 The Value of Education and Info Products
38:59 The Importance of Deal Making
44:44 Facing Business Challenges

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