12 Businesses That Rarely Fail (Data Backed) | Codie Sanchez Video

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In this video, we’re breaking down 12 recession-proof businesses that continue to thrive—even during economic downturns. Whether you're looking for stability or a smart new venture, these business models are built to last.

Plus, we’ll hear from local business owners who’ve weathered tough times and are still growing. If you're thinking about starting something of your own, this might be your sign!

Business Buying Starter Kit link

00:00 Recession? These Businesses Don’t Blink
00:25 Why People Flock to Thrift Stores When the Market Tanks
01:55 This Backbone Business Never Stops Moving
02:43 Dirty Times = Clean Profits
04:11 Fur Babies Come First — Even in a Recession
05:49 When Things Break, Business Booms
07:02 Essential + Emotional: Why Grocery Stores Thrive
08:57 People May Skip Vacations — But Not Oil Changes
10:07 DIY Dollars: Why Home Projects Explode in a Downturn
11:17 Healthcare is the Ultimate Non-Negotiable
12:24 Recession = More People Needing Tax Help
13:15 Kids Don’t Pause — And Neither Do Parents
14:39 The Lipstick Effect Is Real — Look Good, Feel Secure
15:52 In The Future

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Hi... I'm Codie.

If we haven't met, I build and buy businesses and help you make money. I used to work on Wall Street and in Private Equity for too many years. Then I realized I'd rather YOU AND I own our businesses locally instead. So I built up Main Street Holding Company, Contrarian Thinking Capital & Co. Now, we own and grow dozens of businesses. My mission is to create 100,000 business owners and help 1 million of us build profitable businesses. I hope you’re one.

Here's what I know for sure... those who say it's impossible should get out of the way of those of you who are doing it!! ❤️

If you want to grow your business... we got you: link
If you want to buy a business... we help here: link
If you want a free guide on how... it's right here: link

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All content on the Codie Sanchez YouTube channel reflects my own opinions and should NOT be taken as legal advice, financial advice, or investment advice. Please seek out the guidance of professionally trained and licensed individuals before making any decisions. Some links in the description may be affiliate links. Copyright © Contrarian Thinking LLC 2025.

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