Zero Moment of Truth Marketing in the Digital World with Paul Mackiewicz | From Military to Millionaire Podcast

Episode: 153
Paul Mackiewics
Join your host David Pere in this episode with guest Paul Mackiewicz as he simplifies the concept of ZMOT: Zero Moment of Truth and how digital marketing works on putting you at the forefront of your end-users.
To understand how the digital age changed marketing, Paul highlights how the pandemic amplified everyone at home making their buying decisions for every need and want. But, with easy access to online information, is your business showing up in a good light?
In this episode, Paul talks about his entry to digital marketing, the immense online effect terrible reviews can have on your business, the three stages of ZMOT and how this integrates to our present generation, and so much more.
About Paul Mackiewicz:
Paul's favorite part of what he does is speaking with a client after 3-4 months and hearing the excitement in their voice as they tell him success stories after success stories. Paul gives them 3-5 strategies for free, they can do right away that will start generating more business from their online profiles. As their business grows and they see what #Smart is capable of, the relationship takes off.
#Smart is the culmination of a decade-plus worth of experience in Digital Marketing, Website Design, SEO, Social Media, Reputation Management, and eBranding. They specialize in systematizing digital marketing operations and maximizing the efficiency in which businesses manage their online presence.
 
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Outline of the episode:
[03:00] From playing pro golf to running a golf entertainment center
[05:29] Investing in a scooter rental company
[10:24] Paul Mackiewicz – meeting the entrepreneurial bug
[14:52] Once you get a platform, you can do anything!
[19:54] The relevance of your business brand online
[24:39] Don't ever overlook your businesses' reviews online, good or bad.
[31:34] The world is not black or white
[35:34] Paul Mackiewicz – on ZMOT
[41:04] David Pere – the experience of running a hotel and dealing with Google Business
[47:07] The ways to put yourself out there are no secret…
 
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My name is David Pere, I am an active duty Marine, and have realized that service members and the working class use the phrase "I don't get paid enough" entirely too often. The reality is that most often our financial situation is self-inflicted. After having success with real es