The $100B+ "Creator Economy" Revealed | Money With Katie Podcast

Mr. Beast might make $50M a year...but how much does the average influencer earn? Which platform lends itself most readily to monetization? And how have some influencers scaled to eight-figure, long-lasting businesses—like our guest, Thomas Frank with 3M subscribers—while others flame out in 18 months? We answer all of these juicy questions and dive into the hard numbers.
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Transcripts can be found at podcast.moneywithkatie.com.
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Mentioned in the Episode

Thomas Frank on YouTube: link

The value of the creator economy: link

1 in 4 Gen Zers plan to become content creators: link

Neal Schaffer on The Age of Influence: link

89% of advertisers found influencer marketing to be at least as effective as other methods: link

Blogilates case study: link

Mr. Beast case study: link

Nick Huber case study: link

Melissa Wood Tepperberg case study: link

Thomas Frank's creator resources: link

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