Free Inventory: The Sustainable Stuffed Animal Side Hustle | Side Hustle Nation Blog

What if your next business idea was hiding in a pile of discarded stuffed animals?

Charlotte Liebling (@thefluffyCEO) noticed a problem while volunteering at a charity shop: donated stuffed animals were going straight into the bin or being sold as dog toys, despite the love and memories attached to them.

Charlotte saw an opportunity. She created Loved Before, what she calls a "sustainable soft toy adoption agency" that's now facilitated over 10,000 adoptions and built partnerships with some of the world's most prestigious retailers like Selfridges and Bloomingdale’s.

Charlotte runs it while still working another full-time job and grew the brand through powerful storytelling and a mission that resonated deeply, especially during the pandemic.