185. This Mindset Took Him from a Used Van to a $100M Company | UpFlip Podcast
Josh York has always been passionate about fitness. One day, while working as a fitness trainer, he realized that there is one common pitfall that prevents most people from achieving their fitness goal - a lot of people are just too busy to find time to go to the gym.
Then, it hits him. Why doesn’t he put gym equipment in a van and bring it to the customers instead? This way, people can get high-quality personal training from anywhere they want!
A lot of successful people told him his business idea was stupid and full of holes. But that never stopped Josh from pursuing his passion. Now, GYMGUYZ is the fastest-growing personal fitness brand, with more than 250 locations generating over $100M in revenue each year.
In this interview, Josh sits down with Ryan Atkinson to talk about the business mindset, leadership quality, and networking skills you need to grow your business. They also talk about how pain & discomfort are crucial to building your mental strength, how to deal with self-doubt, and how to find the courage to start. Just like Josh, a lot of us are sitting down with business ideas and never really find the guts to execute them. Maybe this is the last piece of motivation that we need.
Takeaways
- Josh started Gym Guys with a van and workout gear.
- The concept was to bring fitness to clients' locations.
- Initial marketing involved old-school methods like handing out flyers.
- Building relationships was key to acquiring clients.
- Fortune favors the bold; taking action is crucial.
- Mistakes are valuable lessons in entrepreneurship.
- Franchising began after seven years of operation.
- Pain and resilience are essential for success.
- Experiencing discomfort helps build mental strength.
- Focus on the process, not just the end result.
Tags: Business Mindset, Service & Consulting, Business Ideas, Business Leadership, Personal Fitness, Networking
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