196. How to Sell $10,000+ Offers with Myron Golden | UpFlip Podcast
Myron Golden once earned just $6.25/hour as a garbage collector. Today, he’s an eight-figure business owner who has built a media empire with over 1.1 million YouTube subscribers and has taught thousands of entrepreneurs his secrets to business growth. Making him highly regarded as one of the best business coach in the world.
In this deep-dive interview with Ryan Atkinson, Myron unpacks how applying biblical principles to his business propelled him to the top. He also explains how to build unshakable trust with your customers, how to structure irresistible offers, the business mindset required to confidently command high fees, and the sales psychology that makes clients eager to invest in your services.
This is a blueprint for becoming the go-to expert in your field and scaling your business far beyond just dollars and cents. His journey is a masterclass in leadership and building massive influence, proving that you don't need a perfect start to achieve incredible success.
Takeaways:
- Reframe "high-ticket sales" to "premium value offers." This shifts your focus from the price you get to the transformational outcome the client receives.
- To confidently charge a premium price, ensure your offer delivers at least 10 times its cost in value to the client, either by making them or saving them that amount.
- The most profitable clients are those with big problems and deep pockets. Many highly skilled professionals (like lawyers or doctors) were never taught how to get clients and are a prime market.
- Your internal conversation creates your future. Since you are telling yourself a story about what will happen, you might as well make it an empowering one that leads to success.
- Build trust and authority by creating "community service content." By giving away immense value on platforms like YouTube, you overcome sales objections before a prospect even knows you have something to sell.
- High-paying clients are the most committed clients. When people invest a significant amount of money, they are far more likely to do the work required to get results.
- Price creates its own perception of value. It is often easier to sell a high-priced solution than a mid-market one because premium buyers are seeking the best possible result, not the cheapest option.
- The "Be, Do, Have" principle dictates that success is a sequence. You must first be the person capable of success, then do the necessary work, before you can have the desired results.
- Use genuine scarcity to motivate action. A real, permanent price increase is one of the most honest and effective ways to create urgency for your offer.
- Massively increase the appeal of your offers with unique bonuses that are difficult to put a price on, such as exclusive access or one-of-a-kind experiences.
- Success is not defined by age. Myron Golden didn't make his first million until he was 45, proving that it's never too late to build significant wealth.
- The quality of your life is directly proportional to the quality of your communication—with yourself, with others, and with your higher power.
Tags: Business Growth, Service & Consulting, Myron Golden, Leadership, Entrepreneurship, Business Mindset
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