Don’t Buy Low Sell High… This is Easier! (No Money) | UpFlip Video
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Real estate investment pioneer Ken McElroy leveraged his background in property management into a billion-dollar real estate holding company. From one apartment complex in Washington state, Ken McElroy Housing has become a juggernaut managing more than 10,000 units in the Western United States.
As CEO and Principal of MC Companies, Ken McElroy's history of real estate investing illustrates what can be achieved through strategic expansion and understanding of the market. From overseeing 25,000 apartments for other people to creating his own $2 billion portfolio, McElroy's career illustrates the ways in which extensive industry knowledge can build incredible success.
In this episode, Ken McElroy brings his distinct vision for real estate investment based on his long-term background as a Rich Dad Advisor and best-selling author of 'The ABCs of Real Estate Investing.' He uncovers the tactical strategies used to develop MC Companies from ground zero, covering everything from acquiring property to navigating real estate syndication.
The conversation explores McElroy's unique perspective on market timing, how to recognize emerging opportunities in different real estate cycles, and his practical framework for scaling from small properties to larger complexes. Whether you're looking to start your first real estate investment or expand your existing portfolio, this episode delivers concrete strategies from someone who has mastered the art of building lasting wealth through strategic property investment.
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Timestamps:
00:00 - Start
01:03 - Ken McElroy… 20 years ago
01:55 - On the wrong side of the coin
02:52 - Ratio per unit
03:11 - Unit walkthrough
03:32 - Cashflow estimates
04:09 - Closing the first deal
05:04 - Beating “scarcity mindset”
05:38 - It’s all just math
06:17 - Blueprint to start (now!)
09:32 - Asset class vs Market rate
11:22 - Fan blitz
12:45 - Red flags ARE opportunities
13:38 - From 1 to 10,000 doors
14:38 - Massive advantage
14:51 - 3 types of people
15:37 - Trends to watch for
16:20 - Rich Dad’s real estate advisor
18:26 - Properties to look for
19:30 - Beginner-friendly niches
21:48 - The “better” strategy
22:59 - Myths to debunk
23:26 - Biggest loss
24:49 - Studio tour
25:07 - Be. Do. Have.
25:55 - “Financial freedom does exist”
27:01 - Industry profit margins
28:14 - Leveraging “OPM” the right way
30:21 - Outro
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