Less-Known Service Homeowners BEG For… | UpFlip Video
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From a $300 investment in epoxy and basic tools to saving homeowners over $17 million in repair costs, Ty' McBride’s journey in wood restoration is a testament to seeing opportunity where others saw demolition.
Growing up in a construction family, Ty learned the trade from the ground up, starting with cleanup duties at his grandfather's sites. But it wasn't until a devastating 2013 tornado that he discovered his true calling. Tasked with restoring historical monuments that couldn't be demolished and rebuilt, Ty dove deep into the world of restoration techniques, ultimately discovering the transformative power of epoxy.
While the construction industry typically opted for complete replacements, Ty saw potential in preservation. Taking cues from landmark restoration projects like the Statue of Liberty and Mount Rushmore, he pioneered the use of epoxy in residential house restoration, turning his garage experiments into Preservan, a company that's revolutionizing how we approach home repairs.
Featured on HGTV and building a dedicated YouTube following, Ty transformed a simple epoxy solution into a nationwide restoration movement. In this episode, he shares how starting small in his neighborhood and focusing on solving real problems rather than just selling services built the foundation for his success.
Resources:
👉 Start your Preservan business TODAY - link
🎓 House Restoration Business course - link
🎓 Take our FREE Business Discovery Assessment - link
🎓 Launch your business in 10-days guaranteed - link
🎓 Start or scale your business with the UpFlip Academy - link
📕 FREE access to ‘137 most profitable businesses’ - link
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🎙️ Follow the UpFlip Podcast - link
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Timestamps:
00:00 - Start
00:42 - Preserving instead of replacing
01:19 - Industry with NO competition
02:06 - Service with the biggest ROI
02:30 - Scope of operations
02:58 - Undetectable repair work
04:28 - The “rot repair” vehicle
04:53 - $300 worth of goo
05:21 - Tools of the trade
05:38 - Job site tour
06:55 - Quotation that saves $$$$
07:25 - Profit margins
08:15 - Fan blitz
12:46 - Marketing strategy & budget
13:35 - Done in 2 days (usually!)
14:02 - Day 2 project
14:24 - Revenue breakdown
15:03 - Franchising for growth
16:25 - So, what do franchisees actually make?
17:14 - All about training
18:08 - Low overhead costs
18:41 - Nothing caffeine can’t fix
20:00 - Systems & processes
21:05 - Let’s make some epoxy!
22:25 - The flagship product
23:31 - Application isn’t rocket science
24:47 - Get in the right room!
26:08 - “A mile deep and an inch wide”
27:03 - Funding options
28:00 - Commercial vs. Residential
28:49 - Pros and cons
29:37 - Beating Imposter Syndrome
30:20 - Serve customers like neighbors
32:00 - Book recommendation
32:35 - 15 spots, same top-tier service… How?!
33:39 - Managing “two-fold” stress
35:05 - Outro
#restoration #houserestoration #woodrestoration
