Quit His Job to Make $2M/Year Selling This?! | UpFlip Video
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Lance Ingram's entrepreneurial journey took an unexpected turn when a life-changing accident made him completely rethink his career path. After building a successful lawn care business in his early 20s, Lance had traded it all for a corporate medical sales job, chasing the allure of a traditional career. But fate had other plans.
The accident became his wake-up call, pushing him to realize that entrepreneurship was his true calling. In 2021, Lance launched Waterloo Turf as a one-man operation at age 27. His instincts proved right; by 2024, his two Texas locations were generating $2M in revenue. But here's where it gets interesting: Lance isn't stopping there. He's now launching Waterloo as a lawn franchise operation, partnering with Timothy Lovett, former VP of Operations at Resibrands, and attracting heavyweight franchisees like Brian Beers.
In this episode, Lance opens up about how a single moment changed his entire perspective, his journey scaling Waterloo Turf from a solo operation to a multi-million dollar lawn care business, and the invaluable lessons he learned along the way. He also shares his strategies for building a franchise-ready business and why following your entrepreneurial instincts can lead to extraordinary success.
Resources:
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🎓 Start or scale your business with the UpFlip Academy - link
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👉 Lance’s business - link
Timestamps:
00:00 - Start
00:42 - Anything turf, we got it!
01:02 - Scale of operations
01:19 - The question is not why, but why not?
01:53 - Not the life anyone wants to live
03:15 - Startup costs
03:42 - Quitting = Time to grind
04:16 - Revenue breakdown
05:07 - Prioritize your first 90 days
06:11 - Job site overview
06:36 - Perks of using limestone
07:12 - Maintaining supplier relationships
07:54 - Let’s get educated about turf
08:39 - Never be the pushy salesman
10:49 - Fan blitz
12:12 - So, why franchise?
13:32 - Franchising vs. Starting from scratch
14:02 - Franchisee 101: What to expect
14:48 - Ongoing royalties
15:12 - Give your turf some TLC
15:38 - Maintenance costs
16:03 - Subscription plans
16:31 - Overhead expenses
16:54 - A small investment with big returns
17:43 - The secret to 5-star reviews
18:13 - Marketing budget and spend
18:43 - Let word of mouth carry your biz
19:20 - Anyone could, but would they?
21:43 - Prayer helps. Always.
22:27 - Embrace the growing pains
23:23 - What your 9-5 will teach you
24:01 - Estimation and quoting process
24:40 - Work-life balance type of guy
25:34 - 3 traits every salesman should have
26:31 - The art of 7 follow-ups
27:52 - Biggest losses and mistakes
28:43 - One bad review and it’s over
29:36 - Ready to take your Saturdays back?
30:33 - Success comes from the man above
31:29 - Let’s meet a successful franchisee!
32:30 - Debunking turf myths
33:03 - Spotting and retaining quality talent
33:54 - “Turf is really fun!”
34:32 - Systems in place
35:10 - Your brand is your first impression
35:44 - Beer. Lunch. Water.
37:06 - Outro
#lawncare #lawn #lawncarebusiness
