The Job that Now Makes Him $3.6M/Year… | UpFlip Video
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Brian Batch never set out to become a restaurant owner, but life had other plans. After growing up in a tough family situation that forced him to be independent from a young age, Brian learned to adapt, create, and survive. Years later, while working at a small café in Texas, he met Ryan McElroy, who would later become his business partner and friend.
When Ryan's wife was diagnosed with cancer, he had to step away from running the café, and Brian stepped up. What started as an employee covering for his boss turned into a life-changing partnership. Together, they launched Bird Bird Biscuit, a take-out restaurant that now generates $250K—$300K per month without spending a dime on marketing.
In this episode, Brian shares how they built one of the most beloved restaurant businesses in Austin, why betting on a take-out model during COVID was their best decision, and how creative problem-solving shaped both his life and success as a restaurant owner. If you’re a restaurant owner (or hope to be one), Brian’s story is packed with lessons on adapting when it matters most and building something people love— one biscuit at a time.
Resources:
🎓 FREE Business Startup Course - link
🎓Take our FREE Business Discovery Assessment - link
🎓Launch your business in 10-days guaranteed - link
🎓 Start or scale your business with the UpFlip Academy - link
📕 FREE access to ‘137 most profitable businesses’ - link
📕 FREE access to ‘8 franchises you wish you knew about earlier’ - link
🎙️ Follow the UpFlip Podcast - link
📩 Join the UpFlip Newsletter - link
👉 Brian’s business - link
Timestamps:
00:00 - Start
00:55 - Selling a million biscuits
02:02 - An unconventional childhood
02:35 - About the business
03:03 - Revenue and margins
03:47 - Kitchen tour
04:24 - From physical to online
05:04 - Startup costs and funding
06:20 - Tweaking the recipe… 1,000 times!
06:59 - Blessing in disguise
09:12 - Fan blitz
10:43 - Out of the freezer
11:18 - Monthly overhead
11:50 - When your body says "enough"
12:45 - Shaping the dough
13:13 - Blow people’s minds
14:16 - Seek out opportunities (always!)
15:42 - Manage as a team
16:22 - Systems for quality and consistency
17:33 - The pillars of success
18:10 - Disagreements are just conversations
19:27 - Advice to fellow entrepreneurs
19:53 - Book recommendations
20:34 - “Challenges are opportunities”
21:43 - Classics with a twist
22:21 - Staying motivated
23:06 - Love it? Work it.
23:58 - Tip on unlocking efficiency
24:45 - Keeping the fire (without the burn!)
25:49 - Outro
#restaurant #restaurantbusiness #restaurantowner
