Get Your Book Noticed with Michael Drew

This week on Veteran On the Move, host Joe talks with Michael Drew, entrepreneur and book marketing expert. Michael shares his journey from working in the publishing industry and to starting his own marketing agency. He reveals how he cracked the code to bestseller lists and now helps authors leverage their books as powerful business tools. Michael emphasizes the importance of working with authors before they even start writing, and discusses key elements of successful book creation, identifying your target audience, and, most importantly, defining your desired outcome and how to measure it